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QUALITATIVE RESEARCH SERVICES
Market Exploration & Ethnography
Exploratory studies to deep-dive consumers need-segments, gaps & opportunities for product/ solutions to help consumers meeting their end-goals
Concepts & NPD Ideas Evaluation
Qualitative research to help clients ideate, create concept and develop products & solutions for consumers collaboratively
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Development
Ad Idea generation, Ad Testing & Fine-tuning communication creatives to be meaningfully engaging for consumers
Brand Health & Marketing Mix Optimization
6P evaluation of brands to find the need gaps and corrective actions
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