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 QUALITATIVE RESEARCH SERVICES

Market Exploration & Ethnography

Exploratory studies to deep-dive consumers need-segments, gaps & opportunities for product/ solutions to help consumers meeting their end-goals

Concepts & NPD Ideas Evaluation

Qualitative research to help clients ideate, create concept and develop products & solutions for consumers collaboratively

Advertising
Development

Ad Idea generation, Ad Testing & Fine-tuning communication creatives to be meaningfully engaging for consumers

Brand Health & Marketing Mix Optimization

6P evaluation of brands to find the need gaps and corrective actions

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QUALITATIVE RESEARCH

Driving Brand Innovation & Communication Through Strategic Consumer Insights

Research Activate helps you make consumer-centric strategic decisions for brand growth through insight-driven brand differentiation, communication, and innovation.

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